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​Below the line promotions (10 marks)

You have been invited to the Sydney Tourism Expo to promote your tourism operation. 
You will be required to promote your business with a stall. 

Your stall may have the following items:
- a model of your hotel. Your model should demonstrate how your hotel addresses each of the following: Services, Convenience, Social/Environmental Issues and Value.
- a copy of your business proposal (Group work Week 2)
- a map showing the location of your hotel
- examples of your custom products
- your business cards and brochures
- an audio visual display showing either your website or TV commercial.

Please note: This is part 4 of 5 for this PBL activity. The whole task can be found at the following posts:

Tourism PBL Task 1

​Tourism PBL Task 2

Tourism PBL Task 3
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Tourism PBL Task 4

Tourism PBL Task 5

​Product differentiation (10 marks)
How are you going to make your business stand out from the crowd? How does your business address each of the following (ensure that you come up with some unique ideas):
- Services
- Convenience
- Social/Environmental Issues
- Value

Create a custom product (5 marks)
You decide to design your own product range to sell exclusively at the hotel. Describe your product range, and create a one-off sample of one of your products.

Advertising strategies (10 marks)
Create an advertising campaign to market your hotel. Include a business card and brochure and either a draft website or TV advertisement.

Please note: This is part 2 of 5 for this PBL activity. The whole task can be found at the following posts:

​Tourism PBL Task 1

Tourism PBL Task 2

Tourism PBL Task 3
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Tourism PBL Task 4

Tourism PBL Task 5

​Conducting market research & your target market
Market research allows the entrepreneur to understand their customers better, and predict the spending choices they will make. Write a 10 question survey to find out what your target market wants from a holiday? For example, are they after relaxation, adventure, etc. What type of activities are they interested in, how much money they are likely to spend and what types of items or activities they are likely to spend more on? Where would they like to go?

Demographics
It is also important to know some basic characteristics of your customers including age, gender, spending habits, number of children, martital status, etc. Include some basic questions related to demographics in your survey.

Set up a survey on Survey Monkey and send your survey to 10 people to complete.

Location
The location of a holiday resort is an important factor in its success. What features do you want to be close to? Are there certain parts of the environment or the settlement that you won't want to be close to? 

Select an appropriate location for your hotel. Use Google maps to find the location for your hotel. Take a close-up screenshot of the location and annotate the image showing exactly where your hotel will be located .Assess the pros and cons of this location.

Competition
Undertake research on the hotels or tourism operations that you will be competing against. This will include local competitors but may also 
include other Pacific resorts. How do you intend to gain a competitive advantage over these other businesses?

Task:
Put together a business proposal outlining your plans for your new business. It should have the following structure:

Business name (1 mark)
Names of entrepreneurs (1 mark)
Entrepreneurial skills (3 marks)
Key features of the business (5 marks)
Market research findings (including target market and demographics) (10 marks)
Location (2 marks)
Competition (3 marks):
Include your logo on all documentation. (Mark for logo - 5 marks)

​Tourism PBL Task 1

Tourism PBL Task 2

Tourism PBL Task 3
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Tourism PBL Task 4

Tourism PBL Task 5

Task 1
Organise yourselves into groups of 3.

You will be focusing on a hotel and tourism operation in the Pacific islands aimed at the middle-income to high income/luxury market.

Part 1: Being an entrepreneur
What personal attributes do your team members have that will make you successful entrepreneurs?

Part 2: Business Opportunities
Your team has experience in the tourism and hotel industry. Come up with a series of ideas that are innovative and original for your tourism operation/hotel. Create a mind map or list of these ideas.

Brainstorm ways that your business might address each of the four emerging opportunities for business (not all of these will be relevant to your business):
- high technology
- small office/home office
- aged services
- franchising.

What is the name of your new business? Design a logo for your business using a graphic software application such as Adobe Photoshop, Adobe Fireworks, etc.