Please note: This is part 2 of 5 for this PBL activity. The whole task can be found at the following posts:
Tourism PBL Task 1
Tourism PBL Task 2
Tourism PBL Task 3
Tourism PBL Task 4
Tourism PBL Task 5
Conducting market research & your target market
Market research allows the entrepreneur to understand their customers better, and predict the spending choices they will make. Write a 10 question survey to find out what your target market wants from a holiday? For example, are they after relaxation, adventure, etc. What type of activities are they interested in, how much money they are likely to spend and what types of items or activities they are likely to spend more on? Where would they like to go?
It is also important to know some basic characteristics of your customers including age, gender, spending habits, number of children, martital status, etc. Include some basic questions related to demographics in your survey.
Set up a survey on Survey Monkey and send your survey to 10 people to complete.
The location of a holiday resort is an important factor in its success. What features do you want to be close to? Are there certain parts of the environment or the settlement that you won't want to be close to?
Select an appropriate location for your hotel. Use Google maps to find the location for your hotel. Take a close-up screenshot of the location and annotate the image showing exactly where your hotel will be located .Assess the pros and cons of this location.
Undertake research on the hotels or tourism operations that you will be competing against. This will include local competitors but may also
include other Pacific resorts. How do you intend to gain a competitive advantage over these other businesses?
Put together a business proposal outlining your plans for your new business. It should have the following structure:
Business name (1 mark)
Names of entrepreneurs (1 mark)
Entrepreneurial skills (3 marks)
Key features of the business (5 marks)
Market research findings (including target market and demographics) (10 marks)
Location (2 marks)
Competition (3 marks):
Include your logo on all documentation. (Mark for logo - 5 marks)
Deputy Principal at a Sydney high school. Coordinating author of the new Geoactive book series.
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