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​Below the line promotions (10 marks)

You have been invited to the Sydney Tourism Expo to promote your tourism operation. 
You will be required to promote your business with a stall. 

Your stall may have the following items:
- a model of your hotel. Your model should demonstrate how your hotel addresses each of the following: Services, Convenience, Social/Environmental Issues and Value.
- a copy of your business proposal (Group work Week 2)
- a map showing the location of your hotel
- examples of your custom products
- your business cards and brochures
- an audio visual display showing either your website or TV commercial.

Please note: This is part 4 of 5 for this PBL activity. The whole task can be found at the following posts:

Tourism PBL Task 1

​Tourism PBL Task 2

Tourism PBL Task 3
​
Tourism PBL Task 4

Tourism PBL Task 5

​Product differentiation (10 marks)
How are you going to make your business stand out from the crowd? How does your business address each of the following (ensure that you come up with some unique ideas):
- Services
- Convenience
- Social/Environmental Issues
- Value

Create a custom product (5 marks)
You decide to design your own product range to sell exclusively at the hotel. Describe your product range, and create a one-off sample of one of your products.

Advertising strategies (10 marks)
Create an advertising campaign to market your hotel. Include a business card and brochure and either a draft website or TV advertisement.

Please note: This is part 2 of 5 for this PBL activity. The whole task can be found at the following posts:

​Tourism PBL Task 1

Tourism PBL Task 2

Tourism PBL Task 3
​
Tourism PBL Task 4

Tourism PBL Task 5

​Conducting market research & your target market
Market research allows the entrepreneur to understand their customers better, and predict the spending choices they will make. Write a 10 question survey to find out what your target market wants from a holiday? For example, are they after relaxation, adventure, etc. What type of activities are they interested in, how much money they are likely to spend and what types of items or activities they are likely to spend more on? Where would they like to go?

Demographics
It is also important to know some basic characteristics of your customers including age, gender, spending habits, number of children, martital status, etc. Include some basic questions related to demographics in your survey.

Set up a survey on Survey Monkey and send your survey to 10 people to complete.

Location
The location of a holiday resort is an important factor in its success. What features do you want to be close to? Are there certain parts of the environment or the settlement that you won't want to be close to? 

Select an appropriate location for your hotel. Use Google maps to find the location for your hotel. Take a close-up screenshot of the location and annotate the image showing exactly where your hotel will be located .Assess the pros and cons of this location.

Competition
Undertake research on the hotels or tourism operations that you will be competing against. This will include local competitors but may also 
include other Pacific resorts. How do you intend to gain a competitive advantage over these other businesses?

Task:
Put together a business proposal outlining your plans for your new business. It should have the following structure:

Business name (1 mark)
Names of entrepreneurs (1 mark)
Entrepreneurial skills (3 marks)
Key features of the business (5 marks)
Market research findings (including target market and demographics) (10 marks)
Location (2 marks)
Competition (3 marks):
Include your logo on all documentation. (Mark for logo - 5 marks)

​Tourism PBL Task 1

Tourism PBL Task 2

Tourism PBL Task 3
​
Tourism PBL Task 4

Tourism PBL Task 5

Task 1
Organise yourselves into groups of 3.

You will be focusing on a hotel and tourism operation in the Pacific islands aimed at the middle-income to high income/luxury market.

Part 1: Being an entrepreneur
What personal attributes do your team members have that will make you successful entrepreneurs?

Part 2: Business Opportunities
Your team has experience in the tourism and hotel industry. Come up with a series of ideas that are innovative and original for your tourism operation/hotel. Create a mind map or list of these ideas.

Brainstorm ways that your business might address each of the four emerging opportunities for business (not all of these will be relevant to your business):
- high technology
- small office/home office
- aged services
- franchising.

What is the name of your new business? Design a logo for your business using a graphic software application such as Adobe Photoshop, Adobe Fireworks, etc.

Discuss the following statement:
Price is the most important factor affecting consumer decisions

How do you write a discussion?
Purpose: To examine issues from more than one perspective and make recommendations based on evidence. For example, are there other factors that also influence consumer decision?
Structure:
Opening statement presenting the issue
Arguments, for and against, including evidence for different points of view (elaboration)
Concluding statement and (optional) recommendation
Language features:
Use of words and phrases such as, however, thus, in addition, similarly, and in contrast.
Use terms and phrases with strong modality for your best arguments, e.g. must, should.
Use terms and phrases with weaker modality for weaker arguments, e.g. perhaps, may.

Preparing for writing:

Use the writing scaffold to structure your response.

Choosing destinations.
You have been given two locations that you must include in your trip. 

What other cities or towns would you like to visit? Why? 

What activities would you like to undertake at each location? 

Create a mind map using wordle, or bubbl.us which answers the questions above. (If you don't want to use one of these applications you can try to create it in Word or another program you are familiar with.)

You must include 15 activities across the 5 locations.

​Organising travel
Create your travel itinerary

Now it is time to make the decisions about exactly where you want to go and how long you will spend at each location. 
Your itinerary will need to include:

• Where to stay
• Getting around (transport)
• Length of stay at each location
• What to see and do at each location

Include at least one ecotourism activity or eco-accommodation.

Keep in mind your budget and time constraints: $15,000 each and 6 weeks.

Present your itinerary as a detailed table (include the dot point above).

Create a separate table which outlines how you will allocate your budget.

Create a map using Google Maps or Google Earth which shows the journey you will take. Exclude your flight to and from Sydney on your map so that you can show a high level of detail.

​Planning a trip
You will have to consider the following issues when planning your trip: official requirements and documents, language issues, medical issues, culture, political instability and insurance.

Passport
Examine this site:
https://www.passports.gov.au/Web/index.aspx

Describe the process of applying for a passport.
Create a passport for your self. Use a comic site (such as bitstrips, weemee, etc) to create an image of yourself. Make sure you use a fake address and personal details. It is not wise to use a real photograph of yourself or to include your personal details.

Visa
Examine this site:
http://www.dfat.gov.au/visas/

What visas will you need to apply for? What dates will you be entering and leaving each country?

Travel warnings
Examine this site:
http://www.smartraveller.gov.au/zw-cgi/view/Advice/

Examine the travel warnings for each of the countries you will be visiting. What precautions will you need to take in each of these countries?

Create a table which includes all of the information that you have collected.
 
Medical requirements
Read about travel insurance here:
http://www.smartraveller.gov.au/tips/insurance.html

What health issues do people generally face when they are travelling? What risks do you face travelling in the countries that you have chosen? Will any of the activities that you undertake put you at risk of harm?

Language issues
When you travel to a non-English speaking country you will need to learn how to get around and how to ask for help. 

Create a bilingual comic involving you asking for directions to the Eiffel Tower. (Paris - English and French)
OR 
Create a bilingual comic involving you asking for directions to the Brandenburg Gate. (Berlin - English and German).

Your comic must have a minimum of 6 frames.
 
 

​Brainstorm:

How does online gaming relate to the topic of Consumer Choice?

What are the consumer decisions you have to make as an online gamer?

Investigate: 

Your friends have recently introduced you to online gaming, but you don't know a lot about it.
Investigate the range of online gaming products and services available.
- What are the different products and services?
- What are the similaraities/differences between the different products?
- Are there different brands associated with particular online gaming products? What are they?

Research: 

Research a particular product related to online gaming. It may be a particular gaming console, a subscription to a particular game or gaming accessories. Ensure that you choose something that can be purchased in a range of different places (online or real)/shops. Compare the prices and deals that are available for the purchase of this item. Keep a record of all the details including price, specifications, and where it is available. Record this information in a table.

Discuss:

Discuss the need for consumer protection for online gamers. (approx. 1 typed page)

Create:

Create a website which teaches your classmates about consumer choice and the need for consumer protection for online gaming.
 

​Your task is to find the best option for pet insurance for these two dogs…

Pet 1: Wagner (black dog)
- 5yrsold
- Eats/chews anything (e.g. has chewed razors, mouldy food, pens) in the past
- Doesn’t get sick often
- Hopeless off-leash – runs away
- No road sense

Pet 2: Honey (tan dog)
- 4 yrs old
- Loves to hunt animals (e.g. lizards, rats, cats) and will follow them 
anywhere
- Prone to ear infections
- Sensitive stomach - will get sick if she eats anything unusual.

The breed: Dashchunds
 - Live to about 13-15 yrs
 - Prone to back injuries
 
Your task: Find the best pet insurance deal for this owner.

Consider price, type of cover, inclusions, exclusions, etc. 

Include a table comparing at least 5 different companies. Write a 200 word explanation of which option is best.