Please note: This is part 3 of 5 for this PBL activity. The whole task can be found at the following posts:
Tourism PBL Task 1
Tourism PBL Task 2
Tourism PBL Task 3
Tourism PBL Task 4
Tourism PBL Task 5
Product differentiation (10 marks)
How are you going to make your business stand out from the crowd? How does your business address each of the following (ensure that you come up with some unique ideas):
- Social/Environmental Issues
Create a custom product (5 marks)
You decide to design your own product range to sell exclusively at the hotel. Describe your product range, and create a one-off sample of one of your products.
Advertising strategies (10 marks)
Create an advertising campaign to market your hotel. Include a business card and brochure and either a draft website or TV advertisement.
Deputy Principal at a Sydney high school. Coordinating author of the Geoactive text book series.